Purpose-built to solve the industry’s frequency problem.

Thanx integrates with leading POS systems to power the complete in-store loyalty experience—from enrollment and earning to redemption and reporting. Uniquely, Thanx supports both card-linked loyalty (automatic tracking with no guest action required) and traditional check-in methods, giving you flexibility in how guests participate while keeping the experience seamless across every touchpoint. 



‍

Beyond the guest experience, our POS integrations and card-linked loyalty capture 57% more data, making personalization at scale even more powerful—item-level transaction details enable precise targeting and reward creation, plus comprehensive reporting shows brands exactly how loyalty drives frequency and profitability. The results speak for themselves: Thanx customers see 212% more loyalty sign-ups, 223% higher capture rates and 5x growth in engaged revenue in year one.

Thanx integrates loyalty completely into the ordering flow—not as a bolt-on, but as a native part of the experience. The ordering experience itself becomes a loyalty enrollment and engagement tool that automatically captures guests, makes redemption effortless, and turns every transaction into an opportunity to build frequency.

‍

Here's how it works: Thanx automatically enrolls new customers at checkout, lets them view points and redeem rewards seamlessly within the ordering flow, and makes reordering frictionless with persistent login and one-click favorites. This eliminates the friction that kills enrollment and turns digital ordering into a frequency engine, not just a transaction processor.

‍

The results prove it: Thanx customers see 38% more first-timers return for a second purchase, 80-95% cart conversion rates, and 90% of brands growing digital revenue in year one. Thanx works with leading ordering platforms including Olo, Toast, Square, and more—ensuring loyalty and ordering work together seamlessly.

‍

Loyalty program ROI fundamentally comes down to changing customer behavior to drive sustainable frequency increases. The biggest drivers are frequency and spend lift from regulars, growth in the total number of new members who become active in the program, and first-party digital revenue that carries higher margins than third-party channels.

‍
But that’s not all. ROI isn't just about what you gain—it's equally about what you save. The cost of discounts is the single largest loyalty program expense, and it scales with how dependent your program is on blanket offers to drive visits. Programs that rely on broad-based promotions to generate activity often show engagement without profitability.

‍

Beyond discount costs, consider savings from reduced third-party commissions (as you shift sales to owned channels), eliminating the need for a custom app and ongoing agency costs, and staff productivity from automating manual marketing work. A program that appears to drive visits while eroding 8-10 margin points through excessive discounts isn't driving ROI—it's subsidizing behavior you may have gotten anyway.

The best restaurant loyalty programs take a long-term perspective—the full potential of value sharing through rewards is realized only when customers change their habits to become sustainably loyal. That shift happens when you've built a program that clearly delivers ongoing benefits, not just transactional rewards.

‍

With Thanx, restaurants typically see 5x growth in engaged users in year one, with engaged guests spending 10x more than unengaged guests. Digital sales grow for 90% of brands in the first year—38% see digital revenue increase by more than 50%. The Thanx average discount rate of 2.4% (versus ~10% for legacy platforms) means you're protecting 7.6 margin points on loyalty-attributed sales while still driving frequency. When you add savings from reduced third-party commissions and eliminating custom app and agency costs, the typical Thanx customer (based on a $2M AUV restaurant) sees $100K+ in revenue opportunity per location annually.

‍

But ROI isn't just about the numbers—it's about building habits at scale without expanding your team. A well-designed program should reward desirable customer behavior, target your most valuable segments, and give you the tools to monitor economics and adjust as needed. If your current program requires constant manual work to build segments and launch campaigns, or if you don't know whether it's actually driving incremental frequency, you're missing the core promise of loyalty: sustainable, profitable growth driven by behavior change.

Most restaurant AI tools focus on reporting or analysis, showing you data that still requires manual work to turn into action. ThanxAI is different. It’s agentic AI built to act. Its intelligent agents don’t just surface insights; they execute the marketing work itself, creating segments, optimizing rewards, and responding to guest behavior—all with full transparency and human oversight.

‍

ThanxAI also shows its work. You can see exactly how each agent interprets your request, review the logic it builds, and approve or refine before anything goes live. It asks clarifying questions to confirm intent, so you’re always in control and confident in the outcome.

‍

Looking ahead, ThanxAI will become even smarter by learning from aggregated, anonymized campaign data across the Thanx network. This means future agents will not only understand your guests, but also draw from collective intelligence about what’s worked for restaurants like yours. This helps you constantly improve campaign precision and profitability.