Fighting for the future
of brick-and-mortar retail.
Offline retailers, restaurants, and malls are facing an unprecedented crisis in the aftermath of COVID-19. Thanx helps businesses embrace digital purchasing, capture greater customer data, and take action on that information to personalize guest engagement.
What we do
Thanx is a leading provider of guest engagement technology.
Through best-in-class digital experiences and proprietary integrations with credit card networks (e.g. Visa), Thanx provides the volume and accuracy of purchase data which sits at the core of the Thanx platform. Through better actionability of data, and a focus on non-discount loyalty, Thanx helps businesses retain customers and grow their lifetime value.
Our Vision
Brick-and-mortar commerce in the US alone is a multi-trillion dollar category but most businesses still severely lack the data and tools to deliver personalized, closed-loop marketing. Thanx is on a mission to change this permanently.
Why we do it
Helping brick-and-mortar businesses be more data-driven.
As competition for customers’ attention intensifies, it has never been more important for brick and mortar businesses to have a 360° view of the people that keep them in business. But collecting and understanding customer data is riddled with market, resource, and technology challenges. Solving these challenges is why we get up in the morning.
Being data-driven mattersLeading the charge:
Zach Goldstein
CEO and Founder
Zach founded Thanx in 2011 with the goal of helping merchants identify, reward, and retain their best customers and die-hard fans. Zach is a recognized leader in the restaurant vertical having been nominated to NRN’s 2020 Power List.
Darren Cheng
Chief Technology Officer and Co-founder
Darren brings deep technical depth and breadth to the team – from true full-stack engineering, DevOps, and system design to team and process management.
Aaron Newton
Chief Data Officer and Co-founder
Aaron is a veteran of too many startups to keep track of anymore, the most recent being Cloudera where he was employee #6. He focuses his passion for data — and its potential to impact consumer behavior — on the Thanx product.
Emily Rugaber
VP of Marketing
Emily has spent her entire career in the tech industry working across a variety of industries and functions. She believes deeply in listening to the voice of the customer — creating high-quality, helpful content and resources that move the industry forward.
Kenzo Hirakawa-Wong
VP of Finance
Prior to Thanx, Kenzo consulted early stage start-ups and was most recently the first finance hire at OTTO, which was acquired by Uber. His focus is on Metrics that Matter help create a data driven environment throughout the organization.
Henry Gimelfarb
VP of Sales
Henry is a restaurant tech veteran, building and leading sales organizations in the space for nearly a decade. Coming from a family of restaurant operators he spent the summers during his teenage years working at his uncles’ bars and restaurants. He feels deeply connected to the industry, and has a genuine passion for delivering value to our customers every step of the way.
Alexa Detzi
VP of Customer Success
Alexa is an experienced leader in Customer Success with a focus on strengthening client relationships, delivering optimization with outcomes, and scaling teams within complex and high-growth environments. She’s passionate about delivering exceptional hospitality and results to customers.
Advised by the best
Thanx has gained the investment of prominent venture and growth equity luminaries, having raised more than $30M from elite investors such as M33 Growth, Ribbit Capital, and Sequoia Capital. Thanx is part of the RHI Group, a team with more than 25 years of experience in retail and data including the founders and early-executives from Datalogix, Nectar (UK), and AirMiles (Canada).
