Thanx vs. Paytronix

Legacy loyalty is broken. Paytronix programs with outdated ordering experiences and overly complicated marketing tools heavily rely on expensive discounts that train customers to wait for the next promotion. Thanx offers an alternative that actually grows customer lifetime value the way a loyalty program should.

See how

10x more signups per location than Paytronix.

80% of consumers join Thanx-powered loyalty programs through our industry-leading web ordering experiences.

Comparison How it works

Unlike Paytronix:

Thanx automatically enrolls 100% of online ordering customers into loyalty
Guests earn rewards in-store without identifying themselves at the register each time

Paytronix relies on manual methods for guests to engage with your loyalty program – giving a phone number to staff or swiping a code – creating friction and slow down at the register.

Thanx’s approach to loyalty enrollment is a game changer for growing your customer database. 100% of digital purchasers become loyalty members and guests earn progress effortlessly just by paying as they normally would. As a result, Thanx delivers 10x more signups than Paytronix, quarter after quarter.

2 screenshots of the Kneaders mobile app from Thanx highlighting the "Save & earn rewards" button

Thanx offers self-service loyalty management and non-discount reward options that increase engagement by 275%.

You shouldn’t have to talk to your account manager every time you want to offer a new reward. And rewards shouldn’t be just discounts. Thanx non-discount rewards achieve 47% redemption or more.

Unlike Paytronix:

Thanx offers experiential and status-based rewards like Hidden Menu and Access Pass on top of Olo, Toast, and other ordering systems.
Thanx includes an entirely self-service rewards manager and program designer that allows you to make changes to your program structure, branding, available rewards, and rewards costs at any time.

Hidden Menu Access Pass

Screenshot of generic Thanx mobile app highlighting the hidden menu feature

We elected to replace our previous loyalty with Thanx because we wanted a program that was accessible to more of our guests. We felt limited by our previous loyalty company's one-size-fits-all approach to loyalty and mobile ordering. Thanx has a better back-end experience, allows for easy updates, and gave us the ability to create and make changes to our rewards marketplace anytime which will improve the overall guest experience.

PizzaRev

Matthew Avila, Director of Corporate Operations

Thanx drives above 20% loyalty participation rate in less than 6 weeks.

Many Paytronix loyalty programs track only 5-10% of revenue. Customers who launch on the Thanx platform achieve 20% participation in the first 6 weeks.

Comparison How it works

Unlike Paytronix, Thanx:

Tracks every credit/debit purchase without consumers having to jump through hoops with phone numbers, emails and codes
Enables your guests to pay as they normally would and earn progress without having to share personal info with staff to get progress
Captures 52% more data than Paytronix. And while Paytronix will tell you that “no one links cards,” in fact, hundreds of millions of consumers in the U.S. have a linked card.

Why Card-Linked Loyalty?

Paytronix programs require your customers to identify themselves to earn progress (by giving their phone number or email address to a staff member or by scanning a code).

With Thanx, guests pay with a registered card and Thanx handles the rest. Thanx user experiences auto-enroll guests at checkout and keep customers signed in upon return. Because it’s effortless, merchants using Thanx capture 52% more purchases than Paytronix.

Thanx is 3x more effective at getting customers to come back again.

Less than 1 in 4 Paytronix consumers make more than one purchase. With Thanx, 1 in 2 consumers become repeat guests.

Comparison The why

Unlike Paytronix, Thanx offers:

Lifecycle insights and recommendations designed to activate customers from enrollment to 3rd purchase with zero ongoing effort.
Automation “fall-in” campaigns that identify the guests that meet any criteria and send your message in response right away.
Easy-to-use one-click A/B testing tools that empower bandwidth-constrained teams to iteratively improve conversion rates with minimal effort.
One-click reordering on app and web with loyalty seamlessly built in.

See how A/B testing works

Paytronix offers no automated campaign or A/B testing capability. Running simple lifecycle campaigns to activate your newly acquired customers is a completely manual process.

Thanx offers purpose-built tools for activating and converting more customers into repeat guests and provides true A/B (and C and D!) testing with one-click automation of the winning variant. Simple, easy-to-use marketing automation and loyalty-integrated ordering UX are just two of the reasons that Thanx drives 15% higher frequency overall.

Thanx A/B testing chart showing 2 variant results on a line chart over time with Variant A outperforming Variant B

Thanx app and web experiences are designed to integrate deeply with Olo, Toast, and other major ordering providers

Branded apps built by Paytronix regularly slip below 4 stars. Thanx-built apps in the Apple store have an average 4.9-star rating.

Comparison How it works

Unlike Paytronix, Thanx:

Updates all of our branded apps monthly to keep up with Apple and Google OS updates.
Apps and web experiences are free. Aside from a modest setup fee, you’ll never pay for maintenance, improvements, or requested changes.
Allows merchants to update content in the app anytime. Update banners, imagery, and promotions at any time with just a few clicks. No code or developer required.

Watch video

Paytronix charges a fee for updates to your branded mobile apps. And depending on what package you buy, you might get one, maybe two updates a year. You need more than that to keep up.

Thanx updates and maintains all of our branded apps weekly for free. When we make improvements, we roll them out to all apps, automatically. Our approach removes the hassle for IT and keeps our apps fresh. That’s why Thanx apps average 4.9 stars.

The breakdown

Features	Thanx	Paytronix
Online ordering
Branded mobile apps
Web ordering
Pickup & delivery
Curbside ordering
Tableside ordering
Catering
Loyalty
Tiers-based
Points-based
Bonus points
Surprise & delight
Hidden menus
Experiential rewards
Self-service rewards manager
Self-service program builder
Self-service rewards marketplace
Marketing
One-time campaigns
Automated campaigns	Pre-built and custom	Pre-built only
Pre-built segments
Custom segments
Email, SMS, Push
In-app campaigns “broadcasts”
Lifecycle marketing campaigns
Lifecycle industry benchmarks
A/B testing for one-time campaigns
One-click automation of winning variant
Campaign reporting
Mobile apps
Branded app design
Mobile ordering
Integrated loyalty
APIs for custom mobile apps
Self-service content management (CMS)
App updates	Monthly	Twice a year
Subscription fee	None	Per month
Ongoing maintenance	Included	$$
Support + services
Dedicated account manager		$$
AI chat
Managed user support

How Thanx compares to Paytronix

Thanx vs. Paytronix

10x more signups per location than Paytronix.

Unlike Paytronix:

Thanx offers self-service loyalty management and non-discount reward options that increase engagement by 275%.

Unlike Paytronix:

Thanx drives above 20% loyalty participation rate in less than 6 weeks.

Unlike Paytronix, Thanx:

Thanx is 3x more effective at getting customers to come back again.

Unlike Paytronix, Thanx offers:

Thanx app and web experiences are designed to integrate deeply with Olo, Toast, and other major ordering providers

Unlike Paytronix, Thanx:

The breakdown

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