
Cheba Hut wanted to launch a new brownie menu item. They used the launch to build long-term guest value without resorting to blanket discounts. Instead of one offer for everyone, they built targeted rewards for different stages of the guest journey- a limited-time brownie reward gave loyal guests a fresh reason to walk back through the door and a 420-point intro reward to drive new guests to the habit-building stage quicker. They drove revenue impact without sacrificing profitability.



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