A/B Tests

Huddle House dropped a seasonal campaign with fun creative and a free Waffle Wedge Basket reward to entice loyalty guests to visit. For the seasonal campaign, they ran an A/B test on the subject line and messaging to find which version got guests to open, click, and act. Seasonal occasions are a massive opportunity to leverage and help measure what actually drove results.

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Nothing Bundt Cakes ran an A/B testing email campaign to compare messages and offers, focusing investment on the versions that drove more repeat visits and higher-value orders from loyalty members.

Honest Mary’s used an A/B testing email campaign to test different value props and pinpoint which offers brought guests back more often, maximizing repeat visits from loyalty members.

Oakberry ran an A/B testing email campaign to identify which incentive best increased repeat digital orders, using data to build stronger visit routines among loyalty guests.

Hopdoddy used an A/B testing campaign across email and push to compare offers, boost repeat orders, and turn more first-timers into regulars by reinforcing habits.