The leader in restaurant loyalty

Drive traffic and maximize customer
lifetime value with Thanx.

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Graphic image of a person eating a slice of pizza with a notification that says "Another week, another treat" from Gusto Pizza.

Trusted by Leading Restaurants

Nothing Bundt Cakes store photo
702 locations with plans to add 93 more this year
38% Activation of 1st time customers (4x industry avg)
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Photo of a bunch of pizzas at a table, top-down
270 locations and growing
Thanx enables us to deliver a highly customized guest experience both in-store and digitally, all while streamlining our technology stack and reducing costs for franchisees.

Christian Kuhn, Chief Marketing Officer at Blaze Pizza

Photo of person eating at Flower Child with a text notification above their head
We thoroughly evaluated top-tier programs, like Starbucks & Sweetgreen, and engaged with every loyalty provider in the market. We contemplated investing millions in the most costly solution, but it offered nothing beyond what Thanx already provides. We couldn’t be happier with our decision.

Anita Walker, CMO, Flower Child

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Bubbakoo's Burritos photo
127 locations
2.9% Industry-leading effective discount rate with consistent engaged customer growth
We rely on Thanx for more than just excellent guest engagement technology – Thanx is a strategic adviser, a technology consultant, and a partner in innovation.

Chris Ives | Bubbakoo’s Burritos

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Smalls Sliders photo
300 units under development, 29 currently
10% Revenue lift during app takeover
We chose Thanx because of its seamless onboarding process that got us up and running quickly and how easy it is to operate both internally and externally, making them the perfect partner to help grow our brand loyalists.

Michael Alberici, SVP of Marketing, Smalls Sliders

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Sonny's BBQ photo
90 locations
16% Lift in average check ($5) per engaged user since launch
With Thanx’s powerful customer engagement tools and deep integration with the technologies we use today, we have increased customer satisfaction, improved operational efficiency, and driven a significant lift in repeat traffic.

Katie Love, VP of Marketing | Sonny’s BBQ

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Big Chicken mobile app image
46 locations with plans to scale to 275 by 2029
25% digital sales (up from 11%)
Thanx has redefined how we connect with our guests, delivering a seamless digital experience and measurable business impact. With a 40% surge in app sales and a 23% lift in web-based digital sales, our enhanced app and sophisticated loyalty program are driving both guest engagement and revenue growth.

Josh Sims, Head of Marketing, Big Chicken

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La Madeleine app image
77 locations
91% consistently high retention rate
Fostering true loyalty ultimately comes down to understanding what people value most. Our goal is to create an atmosphere that guests can call their own, and by partnering with Thanx, we are now able to actively engage with our guests on a new, individualized level.

la Madeleine, COO, Christine Johnson

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Loyalty is a business outcome, not a rewards program

Thanx turns more first-time visitors into long-term profitable customers with a data-driven approach.

  • 32%

    Activation Rate from first to third purchase
    (3x industry average)

  • 23%

    Growth in engaged customer base
    (4x industry average)

  • 2.4%

    Discount rate % of revenue returned to customers
    (vs. 10-12% industry average)

  • 80-95%

    Order conversion rates across hundreds of 4.8+ star apps
    (vs. 60% industry average)

Fostering long-term profitable relationships with your customers requires more than a rewards program.

Loyalty

A comprehensive offering of self-service loyalty and reward tools that empower brands with total control to create and adapt a loyalty program unique to their brand.

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Marketing

A complete multi-channel campaign automation engine designed to make sophisticated marketing easy.

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Digital UX

Highly-customizable branded digital UX —mobile apps and web ordering—optimized for conversion and loyalty participation.

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Platform

Built on a modern data and open API infrastructure with pre-built integrations to connect to your existing tech.

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Connected with the technologies you already work with.

We are building a community of complementary, best-in-class software providers.

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Integrated with

Powerful technology built to scale.

50 million+ users 50M 50 million users
$1B+ transactions $1B in transactions processed annually
250M rewards delivered 250M rewards delivered
SOC 2 Type II PCI Level 1 Service Provider
SOC 2 Type II, PCI Level 1 Service Provider

Ready to learn more?

We’d love to understand your business goals and see how Thanx can help.

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