The transition from our previous LevelUp app experience has been completely seamless for our customers. There was no new app to install and no new enrollment process for loyalty. The best part – our customers no longer have to pull out their phones to earn progress. Rewards progress is tracked automatically.

Pincho

Otto Othman, CEO and Co-Founder

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Transitioning your existing LevelUp program to Thanx is easy.

With hundreds of transitions under our belt, including 20+ from LevelUp in the last year alone, we have got you covered.

Benefits How it works

When you move from LevelUp:

  • App users keep the existing downloaded app. No new account is required; guests simply log in with their existing loyalty email to claim their account.
  • Outstanding loyalty benefits are available in the new program upon login.
  • No more QR code “check-ins” or confusion around LevelUp payments.
  • Thanx provides templates for pre-launch and launch promotions.
  • Monitoring and end-user support for your transition (and ongoing) are handled entirely by Thanx.

Prior to transitioning, provide Thanx with existing loyalty membership data. Depending on the current program structure and desired state, existing benefits can be mapped to the program within Thanx as needed. Program changes can be made right away or even later on. Other benefits such as tier status and gift card balances can also be transferred.

Guests simply log in with their existing email address to claim their progress. There is no new app to download or lengthy sign-up process. After launching with Thanx, most brands see their active database grow 2-5x in the first 6 months. Thanx monitors the transition process and measures sign-ups, order volume, order errors, and more to ensure no disruption to the business. Finally, Thanx manages all user-support tickets so teams can focus on life after LevelUp.

3 screenshots showing how easy it is to switch the consumer experience to Thanx

Improve the guest experience.

Restaurants using Thanx see industry-leading loyalty enrollment and digital ordering lift because the guest experience both in-store and online is completely frictionless.

Comparison How it works

Unlike LevelUp, Thanx:

  • Doesn’t exclude customers from loyalty by requiring a mobile app download or cumbersome QR code scanners to participate
  • Offers a modern online ordering UX that integrates seamlessly with leading online ordering and point-of-sale providers
  • Makes payment simple. Guests swipe their payment card and automatically earn progress. No more LevelUp Scanners or account management issues.

Why Card-Linked Loyalty?

LevelUp programs require customers to download an app to participate and identify themselves to earn progress by scanning a QR code which can be incredibly burdensome. With Thanx, all transactions are captured automatically so marketers benefit from superior data capture and customers benefit from a seamless loyalty and digital ordering experience.

Thanx empowers restaurants to build a better tech stack. Our platform offers best-in-class integrations with online ordering providers like Olo and Toast and can work with any point of sale. Thanx also offers integrations with many other leading technology platforms.

Thanx credit card transactions abstraction

Go beyond basic marketing and segmentation.

Thanx offers a full suite of data-driven marketing tools and automations designed to improve ROI and drive incremental revenue.

Comparison How it works

Unlike LevelUp, Thanx offers:

  • Lifecycle insights and marketing automations designed to activate customers from enrollment to 3rd purchase
  • Easy-to-use one-click A/B testing tools that empower bandwidth-constrained teams to iteratively improve conversion rates with minimal effort
  • Sophisticated segmentation with pre-built and custom audiences for targeted personalized marketing

See how A/B testing works

LevelUp offers no A/B testing capability and running custom campaigns to activate your newly acquired customers is a manual process.

Thanx offers a complete multi-channel (email, SMS, push, in-app) campaign automation engine designed to make sophisticated marketing easy. Data-driven, segmented, and automated marketing tools require minimal bandwidth to produce powerful, insight-optimized results. With one-time and automated campaigns, restaurants can A/B test messaging, offers, and creative to see what works. View activation funnel metrics and launch customer lifecycle campaigns to drive 1st, 2nd, and 3rd purchases in just a few clicks.

Bar chart of the Customer Lifecycle from Thanx, with an arrow pointing to the 2nd purchase segment

Stop spending on discounts and transactional fees

Thanx’s non-discount rewards and self-service loyalty engine empower brands to manage and drive down their effective discount rate.

Unlike LevelUp, Thanx:

  • Offers a rich Rewards Marketplace so brands can update availability and points value of perks as needed
  • Leads in the industry in experiential and status-based reward innovations like Hidden Menu and Access Pass
  • Does not charge transaction fees for redeemed rewards. Thanx costs are moderate and predictable.

Read more about how only Thanx offers:

UI of an example access pass from Thanx

Thanx apps have an average 4.9-star rating in the app store and no ongoing fees.

LevelUp apps cost a fortune and regularly slip below 4 stars. Thanx-built apps offer guests an industry-leading digital ordering experience with on average 85% conversion rate (many brands are much higher).

Comparison How it works

Unlike LevelUp, Thanx:

  • Updates all of our branded apps monthly to keep up with Apple and Google OS updates
  • Apps are free. Aside from a modest setup fee, you’ll never pay for maintenance, improvements, or requested changes
  • Allows merchants to update content in the app anytime. Update banners, imagery, and promotions any time with just a few clicks. No code or developer required

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LevelUp charges an upfront fee for branded mobile apps and a development fee for any needed updates.

Thanx updates and maintains all of our branded apps weekly for free. When we make improvements, we roll them out to all apps, automatically. Our approach removes the hassle for IT and keeps our apps fresh. That’s why Thanx apps average 4.9 stars.

The breakdown

Features Thanx LevelUp
Online ordering
Branded mobile apps Tick Tick
Web ordering Tick Tick
Pickup & delivery Tick Tick
Curbside ordering Tick Cross
Tableside ordering Tick Cross
Catering Tick Cross
Loyalty
CRM / Customer Insights Tick Tick
Visit-based Tick Tick
Spend-based Tick Tick
Tiers-based Tick Cross
Points-based Tick Cross
Bonus points Tick Cross
Surprise & Delight Tick Cross
Hidden Menus Tick Cross
Experiential rewards Tick Cross
Access Passes Tick Cross
Self-service Loyalty Program Designer Tick Cross
Self-service digital Rewards Marketplace Tick Cross
Marketing
One-time campaigns Tick Tick
Automated campaigns Pre-built and custom Pre-built only
Pre-built segments Tick Partly
Custom segments Tick Cross
Email, SMS, Push Tick Partly
In-app “Broadcasts” Tick Cross
Lifecycle Marketing Insights and Recommendations Tick Cross
Lifecycle industry benchmarks Tick Cross
A/B testing for one-time campaigns Tick Cross
A/B testing for automated campaigns Tick Cross
One-click automation of winning variant Tick Cross
Campaign reporting Tick Tick
A/B testing campaign reporting Tick Cross
Mobile apps
Branded app design Tick Tick
Mobile ordering Tick Tick
Integrated loyalty Tick Tick
APIs for custom mobile apps Tick Tick
Self-service Content Management System (CMS) Tick Cross
App updates Monthly Development fees
Subscription fee None None
Ongoing maintenance Included $$$
Support + services
Dedicated account manager Tick Partly
Live chat Tick Cross
Managed user support Tick Cross