This webinar, presented by Thanx on February 5, 2025, focuses on how restaurants can drive revenue through strategic loyalty campaigns. The 1-hour session features a panel of marketing executives sharing practical insights on transforming traditional loyalty programs into sophisticated revenue drivers.
Key Speakers:
- Brooke Perry (VP Marketing, Velvet Taco)
- Anita Walker (VP Marketing, Fox Restaurant Concepts)
- Joshua Sims (Head of Marketing, Big Chicken)
- Tom Lockwood (Director of Marketing, Hopdoddy Burger Bar)
- Emily Rugaber (VP Marketing, Thanx) – Host
The webinar covers:
- Converting first-time guests into repeat customers (32% vs 9% industry average)
- Growing engaged customer base by 23% annually
- Creating targeted campaigns across customer lifecycle stages
- Driving same-store sales through personalization
- Measuring program ROI
The session draws from real examples featured in Thanx’s “Great Big Book of Loyalty Campaigns” and addresses current industry challenges like declining same-store sales and customer traffic. Participants will learn strategies for driving measurable revenue impact without heavy reliance on discounts.
