Personalized guest engagement
Generic = irrelevant.
Customers have developed an immunity to generic, irrelevant messages. Thanx makes it easy for brands to engage customers with the right message, on the right channel, at the right time.
Request a demo
Data-driven marketing shouldn’t require a data science degree.
Generic messages don’t work. But highly personalized engagement based on a deep understanding of the customer can be time-consuming and tough to deliver at scale. That’s why Thanx is 100% focused on making personalization easy.
As easy as…1-2-3
Capture every purchase.
Purchases in Thanx are captured effortlessly when members make online purchases or swipe their credit cards. Simple.
CRM-integrated ordering captures known customers 7.5x faster than traditional loyalty methods.
Don’t guess when you can test.
With the most intuitive A/B testing in its class, your team can easily measure effectiveness of various offers, CTAs, messaging channels, and more. Effortlessly test every aspect of your campaigns without the limitations of other platforms. Automate the best-performing variant and send to all future recipients in just 1 click.
Learn more
Build less and save time.
Rewards configurations and campaign content can be designed once and saved for future use. Winning campaign variants of A/B tests can be automated in just a click, streamlining your marketing.
Automate everything.
- Thanx provides 1-click segments of your regulars, your promoters, your VIPs, and now, customer lifecycle cohorts too – you can even create custom segments.
- When you create a single email campaign, Thanx does the work of configuring default SMS and push notifications too!
- Add a control group with a single click.
Track performance down to the dollar.
Go beyond opens and clicks. Track ROI down to the dollar in real-time as your campaign runs. And now, our Lifecycle Insights & Recommendations show revenue potential while identifying the best ways to grow CLV.
Introducing NEW Capabilities!
It's now easier than ever to know the impact of your marketing.
Cart Abandonment Automations
Measure cart conversion across first-party app and web ordering experiences. Activate automations to target consumers who add items to their cart and fail to convert — bring them back the next day to complete their order.
Lifecycle Insights & Recommendations
Our completely redesigned reporting now includes the Activation Funnel Report, so you can see exactly where to focus your marketing. Unsure where to start? The report includes custom recommendations on how to make the biggest impact on CLV.
Expert mode
-
Automated campaigns engine
Through experimentation, learn what works and what doesn’t. Our campaign engine makes it easy to automate what works and drive predictable positive results.
-
Machine-learning
With 400+ deployments, we know what works and what doesn’t. Take advantage of our proven algorithms that change behavior and drive real results programmatically.
-
Real-time private channel feedback
Capture and respond to verified customer feedback alongside purchase context. Critical feedback indicators help prioritize the highest-value outreach.
-
Campaign approvals
Empower managers to do their own local marketing in keeping with brand guidelines through our governed campaign approval workflow.
Before we worked with Thanx, our innovation was largely focused on our brand, our creative, and traditional marketing tactics. Thanx’s easy-to-use marketing tools allowed us to start innovating in new ways. Now, we are experimenting with new segments and campaign types which has led to higher ROI targeted campaigns. We are finally on the path to becoming more data-driven marketers!
Catey Mark, President Beatnic
What’s included
Automation
- ML-powered Winback & Bounceback
- Reputation Manager
- Refer-a-Friend (Thanxgiving)
- Pre-built automated campaigns
- Self-service automated campaign builder
- Sentiment and keyword analysis on feedback
Recommendations
- Customer Lifecycle Insights & Recommendations
- Pre-built segments (ie VIPs, Big Spenders, 1st Purchase, 2nd Purchase)
- Pre-built targeted campaigns (ie daypart, week part, location)
- Campaign approval workflow
- Real-time, private channel feedback (NPS)
- Critical feedback alerts
Robust tools
- Centralized multi-channel campaign management (push, SMS, and email)
- Content management system (CMS)
- Drag-and-drop email builder with reusable content
- Self-service rewards manager with templates like hidden menu and access pass
- Closed-loop campaign reporting