Today, we’re excited to share the launch of major enhancements to the Thanx mobile app content management system. Over 80% of consumers expect a personalized brand experience — but until now, that fully bespoke experience has only been available with a hefty price tag and a lot of ongoing app maintenance hassle. This new launch equips the restaurant industry with the means to forge distinct, on-brand digital environments in a brand app experience without the expense or headache of a custom app.

What’s New?

This new product is a major update to our existing, already powerful content management system (CMS). It allows for complete customization of the mobile app experience, making it possible for restaurants to apply their unique branding without the high costs and long development cycles typically associated with custom app development.

Key features include:

• Customizable app homepage: restaurants can design a custom app homepage to reflect their brand identity, featuring precise control over styling options to match brand guidelines, standard and custom components arranged as desired, and personalized content to prompt actions like completing profile information or reordering previous purchases.
• Flexible onboarding: The onboarding experience can be fully customized too. Brands can tailor the onboarding flow with any desired imagery and messaging. Welcome pages, tutorials, and notifications can be created to educate new users about the program benefits, help them navigate the app, and ease the transition for existing loyalty members. 
• Menu customization: Restaurants have full control over the look and feel of their in-app menus, including item images, descriptions, and categorization. The menu can either blend cohesively with the homepage design or can adopt a unique style, even spotlighting specific menu items. Pricing, images, and more pull directly from the ordering experience, streamlining menu content management for all operators.
• Loyalty and reward design and branding: Crands can craft custom loyalty program branding and rewards. In addition, brands can dynamically update their reward design, reward cost, and availability, ensuring responsiveness to consumer trends and fluctuating costs. This ensures that reward conversions and available rewards are engaging and profitable.
• Ordering and POS integration: changes to menu items, menu images, and menu prices sync dynamically with Thanx. Merchants can also measure order conversion rates and app downloads in Thanx, ensuring any iterations on the app are favorable to the business.
• Fine-tuned design control: The mobile app CMS offers granular control over design elements such as shadows, rounded corners, borders, link colors, and more, allowing for pixel-perfect branding.
• Real-time updates: Changes made in the CMS are instantly reflected in the app, without the need for developer intervention or app updates.
• No ongoing development fees: Restaurants can manage their app’s content and design without incurring additional development costs.

Why It Matters

In today’s competitive market, the ability to stand out and offer an on-brand experience to customers is crucial. Until now, restaurants have had to choose between expensive custom app development and generic templated solutions with significant brand and design limitations. Our solution bridges this gap, offering the flexibility of a fully branded app at a fraction of the cost and time.

By leveraging our customizable branded apps, restaurants can:

• Strengthen brand identity: A fully branded app reinforces brand recognition and loyalty among customers.
• Enhance user engagement: A personalized app experience leads to higher app engagement and customer retention.
• Improve customer satisfaction: A well-designed, user-friendly app contributes to overall customer satisfaction and positive brand perception.
• Boost revenue: An engaging, on-brand app can drive direct orders (encouraging diners to order directly vs. third-party delivery), repeat business, and higher average order values.

Features at a Glance

• Full control over app homepage, onboarding, loyalty, and menu look-and-feel
• Fine-tuned control over all design elements (shadows, rounded corners, borders, link colors…)
• Real-time updates without developer intervention or app updates
• No ongoing development fees
• Integration with existing Thanx features (loyalty, ordering, feedback, etc.)
• Comprehensive analytics and insights on app usage and performance

Competitive Edge

Unlike others, the Thanx platform combines modern design with user-friendly functionality, all while keeping costs low. We’re proud of the 4.9-star rating our apps enjoy in app stores, reflecting the quality and user satisfaction we deliver. Our solution offers several key advantages over competitors:

• Unparalleled customization: Our CMS offers the most extensive customization options in the industry, allowing for on-brand app experiences within the white-label app framework.
• Seamless integration: The customizable branded apps integrate seamlessly with existing Thanx features, providing a comprehensive solution for restaurant brands.
• Cost-effective: By eliminating the need for custom development and ongoing maintenance, our solution offers significant cost savings compared to traditional custom app development.

Customer Success Stories

We’ve already seen great results from early adopters like Dog Haus and Bubbakoos, who have successfully leveraged our platform to enhance their mobile presence and engage with customers more effectively.

Dog Haus, known for their gourmet hot dogs and craft beer, utilized our CMS to create an app that perfectly captures their unique brand personality. With custom graphics, a branded onboarding experience, and a sleek menu design, the Dog Haus app has seen a significant increase in user engagement and order volume since its launch.

Similarly, Bubbakoos Burritos, a fast-casual chain specializing in custom burritos and tacos, leveraged our platform to develop an app that reflects their fun, vibrant brand identity. By incorporating their signature colors, custom iconography, and an intuitive menu layout, Bubbakoos has achieved more app downloads and improved customer satisfaction.

Looking Ahead

As we roll out these custom-designed branded apps, we’re eager to see how our partners innovate their digital experiences. This launch is more than just a product release; it’s an invitation to dream up what’s possible in the world of restaurant apps.

We’re committed to continually enhancing our platform to meet the evolving needs of our clients. In the coming months, we plan to introduce even more customization options, advanced analytics capabilities, and seamless integrations with third-party services.

Get Started Now

Ready to take your restaurant’s mobile experience to the next level? Get in touch with our team today to learn more about how our customizable branded apps can help you stand out in a crowded market, engage your customers like never before, and drive long-term success for your brand.