A major loyalty upgrade
Hopdoddy transitioned from Paytronix to Thanx and immediately saw a massive uptick in membership. Since the launch, Hopdoddy has grown its customer database 5x and to this day, Hopdoddy sees ~300 sign-ups /loc/mo three years into their program tenure.
Real impact on guest frequency
Hopdoddy uses A/B testing and automated campaigns to drive incremental revenue from campaigns. A recent multi-channel campaign tested a free shake against free fries. Free fries drove 33% more attributable revenue and 57% more redemptions, with a 2% effective discount rate compared to 5% for free shakes. This increased frequency of 60-day engaged customers by over 30% and over a year, is projected to save $16.5k while generating $168k in revenue, all with zero ongoing effort.
As a nimble marketing team, our focus is on driving results without unnecessary effort. Leveraging targeted campaigns, marketing automation, and A/B testing through Thanx, we prioritize data over intuition. For instance, when introducing new products or marketing strategies like our 'Burger of the Month,' we rely on insights rather than guesswork. By concentrating on activities that yield valuable insights or tangible outcomes, we expedite our impact. This approach not only encourages trial and cultivates loyalty but also yields valuable insights into customer preferences, enhancing marketing efficiency and ROI.
VP of Marketing Jennifer Faren
Creating delight (and real revenue) with a secret Burger of the Month
Hopdoddy uses unique perks to differentiate their loyalty program and generate delight with regulars. A recent campaign promoting their “Secret Burger of the Month” just for loyalty members saw a 54% open rate, a 5% purchase rate and $22k in attributable revenue in just six days.
Using tiers to amplify the brand story
Hopdoddy’s tiered benefits system rewards regulars with escalating perks based on interaction and spending. With tiers like Headliner and Rockstar, echoing the brand’s rock and roll vibe, customers enjoy exclusive rewards. The top tier, Legend, offers exciting non-discount perks like early access to monthly burgers and secret menu items.
Get the full story
Learn more about how Thanx compares to Paytronix and read the full case study.
