Most loyalty programs fail to drive participation above 5% and rely heavily on expensive promotions that train customers to wait for the next discount. Thanx offers an alternative that actually grows customer lifetime value the way a loyalty program should.
80% of consumers join Thanx-powered loyalty programs through our industry-leading web ordering experiences.
Our previous provider made it difficult for guests to redeem rewards and created obstacles for guests to enroll and sign into accounts. By switching to Thanx, we are better able to convert guests, track second purchase rates, and have more accurate data on our customers. Overall, the Thanx UX is cleaner and more on-brand for us at Starbird.
Thanx offers non-discount reward options that increase engagement by 275%. Generic discounts rarely achieve higher than 15% redemption rates. Thanx targeted non-discount rewards achieve 45%+ redemption rates.
Through research, we realized it's not in our best interest strategically to continue discounting so heavily. A hugely important component was being able to move away from coupon-based loyalty and move toward something more personalized so that we can surprise and delight while not devaluing our product.
Thanx drives 50%+ loyalty participation rates in the first 6 months: Most traditional loyalty programs track only 5% of total revenue. Thanx customers routinely achieve 20% or higher participation rates in just the first few weeks after launch.
A loyalty program just turns into a discount program unless we first understand guest behavior. With The Velvet Room, we are tying transactions to guests regardless of their order mode, and then using data to understand behavior. With this data capture, we can personalize our loyalty program–building personal relationships with our guests, not just with typical rewards, but memorable experiences.
Thanx drives 15% higher frequency. Thanx is more effective at activating your customers and encouraging repeat purchases.
Thanx apps cost less and have an average 4.9-star rating in the app store. Branded apps built by Punchh regularly slip below 4 stars. Thanx-built apps in the Apple store have an average 4.9-star rating.
The transition to Thanx transformed our agility and responsiveness to guest trends. We never pay to update our app, and not only that, Thanx manages maintenance and ongoing improvement so our app doesn’t get stale.
